Disneyfication is a term that is designed to describe a society that has an increasing similarity to the Disney Theme Parks. It is also known as Disneyization. In another word, disneyfication is used to describe a society that is dedicated to themes, merchandising, huge consumption and emotion based labour. In terms of physical places, be it streets, towns or whole cities, it is primarily used to define a wholly unoriginal ‘soul-less’ place.
There is hard any disneyfication in Brunei, partly because it is a strong culture country, hence not easily influenced to be disneyfied. One of the few example is the themed amusement park, Jejurong Amusement Park. One will be able to spot fastfood outlets in this amusement park or the city, just like any other parts of the world.
Another example is that the tribe would wear their costumes to perform for the special events just like then Disney characteristic. However, Brunei do not cultivate these habits of performing for tourists.
Other disneyfication include merchandising and hybrid consumption.
Fortunately, Brunei chose not to step on to it, and thus would not be tied down by Disneyfication.
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